Hard Rock is owned by Las Vegas-based Paragon Gaming, which licensed the name and brand from Hard Rock International. South Lake Tahoe’s casino market is primarily made up of four casino resorts with three owners. “We first envisioned this in 2010, and we will be able to do so many different events,” said Carol Chaplin, CEO of the Lake Tahoe Visitors Authority. Highway 50 and Lake Parkway on land that was once a parking lot for MontBleu, and will provide a location to host conferences, sports tournaments and concerts with a capacity up to 6,000 attendees. The 132,000 square-foot facility is being constructed at the corner of the U.S. Tahoe casinos foresee a late 2022 opening for the long-planned $80 million Tahoe South Events Center. “Thanks to the hard work and tremendous efforts of those on the ground, both resorts’ winter downhill trails and features, resort lodges, equipment, chairlifts, and the Heavenly Tram and gondola all remain intact,” Pierini said in an emailed statement in late September. (Tim Lenard/The Nevada Independent)ĭoug Pierini, chief operating officer of the Western Region for Vail Resorts (which owns Heavenly), said the ski area’s critical infrastructure was untouched. Representatives from Hard Rock Lake Tahoe, Harrah's Lake Tahoe and Harvey's Lake Tahoe, discuss the blaze's effect, housing firefighters and more. “The early snowfall and colder weather have created a great base for the ski resorts resulting in an early season and lift in room bookings.” “The market is recovering, guests are returning, and we look forward to a great ski season,” MontBleu Resort Casino General Manager Tim Tretton said. Early snow falls during October gave hope for a busy winter ski season at the neighboring Heavenly Mountain Ski Resort, and resort operators say hotel reservations through Christmas and the New Year have been picking up. We were actually an evacuation site for a lot of folks.”īeyond the temporary closures, the fire compounded fears of a more rapid decline in the region’s gaming market, which saw peak gaming revenue more than two decades ago amid the growth of tribal casinos in Northern California and lasting damage from the 2008 recession.īut nearly two months later, the South Lake Tahoe gaming market appears to be rallying. It didn’t get near any of our properties. “There was some structure damage, but the fire never got near the lake. “We wanted to get that message to get out there, that Tahoe is just as beautiful as it ever has been,” Hall said. Karie Hall, general manager of Harrah’s Lake Tahoe and Harveys Lake Tahoe, said damage from the fire was non-existent in the populated areas of the community. “This has been a two-month ordeal for the market.
You would have thought Tahoe had burned to the ground and the lake was going to have an environmental impact for years to come,” Barbaro said in early October. Hard Rock Lake Tahoe Executive Director of Marketing Eric Barbaro said national headlines and images circulated during the fire “sensationalized” the effect on the Tahoe region. In reality, the Caldor Fire, which consumed nearly 222,000 acres over a two-month period, never got closer than five miles from the city of South Lake Tahoe, which neighbors the Nevada community of Stateline. But they feared images of the blaze could fuel a misperception by customers that Northern Nevada’s picturesque gaming community was going up in flames. South Lake Tahoe casino operators knew the shutdown was temporary. Gaming operations, which are normally crowded during the busy Labor Day weekend, were shut down for six days. The largest blaze, the Caldor Fire, produced heavy smoke that substantially reduced air quality and induced highway closures that halted visitation from Northern California customers. Northern California wildfires wiped away several weeks’ worth of business from casinos in South Lake Tahoe.
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